Dear Felix
We understand your hesitancy in carrying our new product, Magic Ocean. There are at least a half dozen other brand-name pool cleaners on the market. However, please continue reading; you just might change your mind!
Once your store begins to sell Magic Ocean pool cleaner, you will be amazed at how often you’ll be placing orders to restock your shelves with our revolutionary new product. To prove it to you, we will give you the first two cases of Magic Clean at a 30 percent discount. If you are not satisfied with sales after two weeks, simply return the unsold merchandise for a complete refund. You have nothing to lose.
Enclosed is a brochure and a sales report from our current test market. Please review these materials and I will contact you next week to answer any questions you may have.
Regards
Lydia