Lead to Phone Call/Appointment-Lead-in to Phone Call-6

Dear Felix

Many of our customers are caught between the increasing demand for new data processing equipment and shrinking budgets.

If you find yourself in the same situation, I’d like to remind you of our leasing terms. These long-term leases can be structured for up to five years, and the firm monthly payment protects you from any price increases. By installing your equipment under a lease contract, we can replace your 245 with a 390 and save you over Rs.20000 each month. Other new features and options are detailed on the enclosed brochure.

I’ll be calling you on May 5 to discuss this unusual opportunity to “have your cake and eat it too”–new equipment at a lower price.

Regards
Lydia