Thanks for an enjoyable meeting last week. I’ve been thinking hard about your concerns regarding the senior citizen market. This morning, I came across this smart article in Mainstream Video Magazine that might steer us in the right direction. It describes the marketing-to-seniors strategies of Dev Sinha, owner of Rainbow Video in Noida. Evidently, the plan of action we tossed around over lunch is working quite well for him.
I imagine that you’ll want to discuss the ad campaign further once you’ve read this insightful piece. Call me--I want the go ahead to draw up a couple story boards.