Response to Objection - Business is Slow-4

Dear Felix

In your recent letter you cited a decline in business as your reason for not ordering new merchandise for your store. At Yards Plus we have formulated a plan to help both our companies.

In return for your agreement to carry The Yard Maid in your store, we will grant your company exclusive rights to this product. In addition, your store’s name will appear in all local advertising, which includes television, print, and radio spots. In this way, we have a place to sell our product and you have an exclusive product to draw customers to your store, in addition to the free advertising.

If you are interested in this proposal, please call me at (0512) 6555-7219 at your earliest convenience. Let’s make some money and create a secure future!


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