Follow to Phone - Follow Up to Appointment-19

Dear Felix

As we discussed, I have attached a summary of a staff study that could serve as a starting point for your upscale toys market analysis. My work-up is skeletal and simplistic, but we believe a study of this kind could provide you with key answers to your target market questions.

Generally, the study should measure the present value of benefits such as quality and durability of the toys and the consumer’s desire to provide a status oriented toy for his or her child.

Let me know of other interests as you talk to your other key managers. Shall we talk again sometime in April?


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