Follow to Phone - Follow Up to Appointment-17

Dear Felix

After your meeting with Bipen Shera last week, he passed on your name to me because of your interest in the upcoming INDEX Expo. Thank you for taking the time to consider this important event in your marketing efforts.

As you’re probably aware, a show’s measure of success frequently focuses on quantity of attendees rather than on quality. Ours will be different. The series of events that we have planned will emphasize an environment conducive to actually making the sale on the spot. In the enclosed literature, you’ll note the larger booth spaces and the opportunity to schedule additional space in our “Product Aisle” to let your prospective customers get their hands on your products.

A second key difference in this show will be the much focused way we’ve gone about selecting our mailing list for pre-show publicity. All in all, we estimate that 70 percent of our buyers will be customers who “have checkbooks in hand.”

Your time is valuable, as is ours. If you’re interested in participating in the show, simply return the enclosed card, indicating which events will be of most interest to you. When I receive your card, I’ll be in touch again with the specific contract forms or other information you need.


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