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SALES FOLLOW-UP: INTRODUCE SIMILAR PRODUCTS/SERVICES

Dear Felix

I’m writing to thank you for [PRODUCT/SERVICE, ex. purchasing our Knowledge Plus+ Managerial Information System]. I’m confident that you are pleased with [BENEFIT (S) OF PRODUCT/SERVICE the decision-making information you now have at your fingertips]. It is our pleasure to serve you!

Did you know [INTRODUCE RELATED PRODUCT (S)/SERVICE (S), ex. that we also design and install corporate virtual intranet systems]? [MENTION HOW PRODUCT (S)/SERVICE (S) CAN BENEFIT CUSTOMER OR COMPLEMENT EXISTING PRODUCT (S)/SERVICE (S), ex. By hooking your business to the internet, our systems allow you to reach a potentially limitless field of new customers. May I mention that it will also interface with your existing Knowledge Plus+ software?] Of course, you can expect the same level of quality and service that you have experienced with our [PURCHASED PRODUCT (S)/SERVICE (S), ex. managerial information system]

{I’ve taken the liberty of enclosing some literature that may be of interest to you, including [SUPPORTING DOCUMENTS, ex. an article on the profitability of intranet systems and customer testimonials.]} I will be pleased to address any of your questions or concerns; call me at XXX-XX-XX if there is anything I can do for you.

Thank you for your business..

Regards
Lydia






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