ANNOUNCEMENT TO CUSTOMERS: DECREASE IN PRICE
It is my pleasure to inform you of a price decrease.
Effective [DATE, ex. immediately], [STATE PRICE REDUCTION, ex. supplier economies have enabled us to reduce the price of the Excellor II model by 15%, to $24,000.] Of course, you can expect the same quality and service you have come to expect from us. We look forward to continued business together in the future.