a title that will mean something to the reader, for example: 'unique new product for child
education market', or exciting new business proposition for sales training sector', or
'innovative new product for the automotive security sector')
Further to our
telephone conversation on (date) here is an outline of our proposal.
I am (brief credibility statement - for example: 'I am an
expert in the field of [discipline/technology/market, etc], qualified to [qualifications],
with [experience]' or 'I own and run the [name] product development company, which
specialises in [market/technology] and is (accreditations/quality standards/previous
We have developed
a highly innovative product/solution for the (describe market) sector. Our research
indicates that our formula/invention/technology is unique and will offer significant
advantage over all available similar and competing products/services. We can
prove/show/demonstrate design, development, production, and distribution viability, a
likely unit cost of £/$(cost)/gross margin in excess of X%, and realisable sales volumes
of Y,000/million units over N years. We estimate that the investment required for design
and development necessary for launch would be in the region of £/$(cost).
Our idea will
deliver the following customer benefits: (list
3-5 points - do not give away invention or idea secrets - focus on what it does that other
products cannot, not how it does it) for example -
- can be
used under water
safety standards for pre-school market
life of five years
We believe that
this new product could fit well within the (prospect organisation name) portfolio, given
your market strengths, values and customer base, and so we would like to present our ideas
to you and your appropriate team.
If you'd like to
proceed to the next stage we would expect to sign a mutual non-disclosure agreement, and
await your advice on this.
I'll call you
soon to see if you wish to progress matters. Or please contact me.